Tampa Riverwalk Logo

The Tampa Riverwalk is a 2.2 mile stretch of urban riverfront trail and parks in downtown Tampa. This identity builds recognition of the riverwalk, drawing visitors for recreation and events.

Client: City of Tampa, Florida
Design Firm: EDAW
Art Direction / Design: Chad Upham
Artwork shown includes preliminary designs not implemented by the client. Used by permission.

Friends of the Riverwalk Logo

This complementary identity supports the non-profit fundraising organization dedicated to construction and maintenance of the riverwalk.

Client: City of Tampa, Florida
Design Firm: EDAW
Art Direction / Design: Chad Upham
Artwork shown includes preliminary designs not implemented by the client. Used by permission.

Tampa Riverwalk Brochure

The Tampa Riverwalk brochure presents the design and construction progress of the project, while showcasing the dynamic radiant brand design elements.

Client: City of Tampa, Florida
Design Firm: EDAW
Art Direction / Design: Chad Upham
Artwork shown includes preliminary designs not implemented by the client. Used by permission.

Tampa Riverwalk Identity

A distinct, lively color palette builds strong recognition, as does the fan pattern, when applied to a range of collateral and environmental graphics.

Client: City of Tampa, Florida
Design Firm: EDAW
Art Direction / Design: Chad Upham
Artwork shown includes preliminary designs not implemented by the client. Used by permission.

Human Rights Watch Logo

This logo and an accompanying identity system were submitted to Human Rights Watch in response to an international logo design competition. A slightly altered version of the presented logotype box was later implemented as the official HRW logo.

Client: Human Rights Watch
Designer: Chad Upham
Artwork shown includes preliminary designs not implemented by the client.

Human Rights Watch Activism Kit

The WatchCards Project is a proposed initiative for Human Rights Watch that facilitates constructive Human Rights advocacy by directing individual voices to the officials and executives with power to affect resolution. Each kit includes post cards, stickers, and directions to register each action online.

Client: Human Rights Watch
Designer: Chad Upham
Artwork shown includes preliminary designs not implemented by the client.

Syntony Quest Logo

Syntony Quest - is a 501(c)(3) social-profit educational organization dedicated to helping organizations and communities of all kinds design new ways of working, learning and living that embody social and environmental integrity.

The identity demonstrates both the patterns and unpredictable characteristics found in nature.

Client: Syntony Quest
Designer: Chad Upham
Used by permission.

Syntony Quest Business Card

The Syntony Quest identity utilzes gradations to represent change and emergence. The subtle, natural spiral background pattern hints at the primal, interconnected relationships between all species.

Client: Syntony Quest
Designer: Chad Upham
Used by permission.

California State University Stationery

Identity concepts for the California State University to create a united visual identity for the 23 campuses of the CalState system and build recognition among California residents and prospective students. Key to the solution was the invention of the CalSphere, a multifaceted object representing interconnected campuses, unified at the center by an administrative core.

Client: The California State University, Office of the Chancellor
Designer: Chad Upham
Artwork shown includes preliminary designs not implemented by the client.

California State University Business Cards

This CalSphere infuses all aspects of the identity, including stationery, photography, report covers, brochures, posters, and the web site. The identity system allows each campus to maintain its unique color palette.

Client: The California State University, Office of the Chancellor
Designer: Chad Upham
Artwork shown includes preliminary designs not implemented by the client. 

Digital Media Unlimited Logo

Logo for a video production company. The spiraling film strip defies flatness while creating a script "m" letterform.

Client: Digital Media Unlimited
Designer: Chad Upham

Digital Media Unlimited Stationery

Stationery and a promotional direct mail brochure demonstrate the identity in action.

Client: Digital Media Unlimited
Designer: Chad Upham

Schuylkill Banks Brochures

Schuylkill Banks is an eight mile stretch of urban riverfront in Philadelphia. As Philadelphia’s newest riverfront destination, Schuylkill Banks is home to greenways, parks, docks, the nation’s leading educational institutions, award-winning residential developments and active industrial sites that more and more are making way for livable spaces.

Client: Schuylkill Banks
Design Firm: EDAW
Art Direction / Design: Chad Upham
Used by permission. Schuylkill Banks logo by others.

Schuylkill Banks Web Site

The Schuylkill Banks website was built on the concept of "everything you can do on the banks". With a custom-built interface and content management system, the site serves as a portal for visitors and the local community.

Client: Schuylkill Banks
Design Firm: EDAW
Art Direction / Design: Chad Upham
Used by permission. Schuylkill Banks logo by others.